We begin by introducing ourselves and getting to know you and your business. This is more than just a formality—it’s an opportunity for us to understand your business’s unique identity, challenges, and aspirations. We’ll discuss your current digital presence, your business objectives, and any specific hurdles you’re facing. This initial conversation is key to ensuring that we’re on the same page and can tailor our strategy to meet your specific needs.

Once we’ve established your goals, we’ll dive into an in-depth analysis of your current digital presence. This includes evaluating your website, social media profiles, and any other online platforms you’re using. Our goal here is to identify what’s working well and where there’s room for improvement. We’ll look at everything from website performance and user experience to social media engagement and content effectiveness. This analysis helps us pinpoint strengths to build on and weaknesses to address, laying the groundwork for a more robust digital strategy.

Understanding both your competition and your audience is crucial to developing a successful digital strategy. We’ll conduct a thorough analysis of your competitors’ digital presence to see what strategies they’re using effectively and where you can gain an edge. Simultaneously, we’ll delve into audience analysis, focusing on your target customers’ needs, preferences, and online behaviours. This dual analysis ensures that your digital strategy not only stands out in the market but also resonates deeply with your audience.

With all the necessary information gathered, we’ll start crafting a customised digital strategy tailored to your business. This strategy will be based on our analysis and designed to help you achieve your specific goals. We’ll present our recommendations and outline the next steps for implementation. Finally, we’ll wrap up the meeting with a Q&A session, where we encourage you to ask any questions or voice any concerns. This open dialogue ensures that you’re fully informed and comfortable with the proposed strategy before moving forward.

The discovery meeting is a collaborative process that sets the stage for our partnership, ensuring that we’re aligned on every aspect of your digital strategy from the very beginning.