Community Management & Digital Footprint
Internet marketing is now a crucial component of any company’s marketing plan. It entails reaching out to potential clients through digital and internet channels to advertise products and services. Internet marketing is a powerful tool for promoting your company, highlighting essential products and services, and establishing your brand’s online presence. Online marketing is fundamentally about finding and luring the ideal clients online.
JZCreative uses a range of digital platforms to assist our clients in locating and attracting their online target audience. These platforms include both organic and sponsored listings, such as Search Engine Optimization (SEO/Organic search), Paid Search Advertising (SEM/Pay Per Click/Google Adwords, Bing Ads), and Advertising on Social Platforms like Facebook, Instagram, and LinkedIn.
Planning and Strategy Development
+ Goal Setting: Define clear goals, such as increasing brand awareness, driving leads, or boosting sales.
+ Audience Research: Understand your target audience, focusing on their behaviors and preferences across Google, Facebook, Instagram, LinkedIn, and Bing.
+ Channel Selection: Select the right platforms. Facebook and Instagram are ideal for community engagement and visuals, while LinkedIn excels in B2B networking. Google/Bing are essential for search engine visibility.
+ Keyword and Competitor Analysis: Run a comprehensive keyword analysis and review your competitors' presence across digital channels to carve out opportunities for your business.
As part of this stage, we offer:
+ Optimisation Google Profile & Asset Creation
+ Optimisation Facebook Profile & Asset Creation
+ Optimisation Instagram Profile & Asset Creation
+ Optimisation LinkedIn Profile & Asset Creation
Content Creation and Publishing
+ Create Engaging Content: Develop a variety of content (videos, posts, blogs) that aligns with your audience's needs and interests. Share visually captivating and value-driven content across Facebook, Instagram, and LinkedIn.
+ SEO and Local Citations: Ensure your site and content are optimised for search engines like Google and Bing. Listing your business in local citations (Google My Business, Yelp) is essential for local search.
+ Storytelling on Social Media: Your brand’s story should come alive through engaging content across all channels, including key platforms like Facebook and Instagram.
Additional services include:
+ Keyword Report & Recommendations
+ Content Marketing Calendar
Promotion and Engagement
+ Paid Advertising: Run highly targeted ad campaigns across Google, Facebook, Instagram, and LinkedIn. Ads can be customized to reach your audience based on location, interests, and demographics.
+ Audience Engagement: Interact with your followers and potential customers by responding to comments and messages on Facebook, Instagram, and other platforms. Engagement builds loyalty and enhances brand trust.
+ Influencer Partnerships: Partner with influencers on Instagram or business leaders on LinkedIn to further extend your reach and credibility.
Throughout, you’ll also receive:
+ Social Media Report & Recommendations
Analytics and Optimisation
+ Track Performance: Use tools like Google Analytics and platform insights to measure how well your campaigns are performing. Keep an eye on key metrics like clicks, conversions, and engagement.
+ Optimise Your Strategy: Based on performance data, refine your content, ads, and targeting. For instance, if Google Ads deliver better ROI, shift more resources there; if Facebook posts generate more interaction, adjust your content mix.
+ Regular Reporting: Stay informed with comprehensive reports that highlight what’s working and where improvements can be made.
You’ll also receive a:
+ Website Report & Recommendations
By following these four stages and ensuring your digital assets are optimised and connected, your business will have a cohesive online presence that drives engagement and growth. Start with us today to get a comprehensive review and a plan that works.
Our Process
Meta Business Suite
Manage all of your business activity on Facebook, Messenger and Instagram from one place with Meta Business Suite.
Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It centralises tools that help you connect with your customers on all apps and get better business results.
Whether you're using it on desktop or mobile, Meta Business Suite makes it easy to view notifications and respond to messages quickly. You can also create or schedule posts, stories and ads for your business, and you'll find helpful insights to optimise your efforts as you go.
Linkedin Ads Campaign Manager
Reach 1 billion+ professionals around the world
Powerful audience targeting
Target your ideal customer based on traits like their job title, company name or industry, and by professional interests.
Set your objective
Build campaigns to meet your goals, whether it is driving awareness or generating leads.
Maximize success
Test and analyze performance to optimize your campaigns to improve results.
Use your LinkedIn member account to login.
PPC Keyword Research Tools
PPC keyword research is crucial for running successful ad campaigns, and using the right tools can significantly improve your results. Google Keyword Planner, part of Google Ads, is ideal for discovering new keywords and estimating cost per click (CPC). SEMrush and Ahrefs provide valuable insights into both organic and paid keywords, allowing you to analyze competitors and uncover long-tail keywords with lower competition. Moz Keyword Explorer and Ubersuggest offer easy-to-use platforms for finding keyword suggestions and evaluating competition. SpyFu is especially useful for digging into competitor PPC strategies to identify high-performing keywords. By leveraging these tools, you can create targeted PPC campaigns that optimize your budget and reach your ideal audience.
Market Analysis
Market analysis tools are essential for understanding trends, consumer behavior, and competition.
Google Trends helps identify popular search terms and rising industry trends, while SEMrush provides comprehensive insights into competitors, traffic sources, and market gaps.
Statista offers in-depth industry reports and consumer data, and Ahrefs allows you to analyze competitor growth and market share.
Surveymonkey enables you to collect direct feedback from your audience through surveys, providing valuable insights into customer preferences.
BuzzSumo helps discover high-performing content and track market influencers. Together, these tools provide businesses with the data needed to make strategic, informed decisions and identify new market opportunities.
Accelerate Your Business Growth with Our Digital Solutions
With a proven track record of delivering digital success for Australian businesses, we’re a Melbourne-based boutique advisory firm that’s passionate about transforming businesses. Our expertise spans website design, branding, SEO, and IT support, coupled with a deep understanding of industries like finance, architecture, manufacturing, and software. We’re committed to staying ahead of digital trends to deliver innovative solutions that drive growth and results.
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Let’s Start Working Together. Get in Touch with Us!
Get in touch to discuss your needs and goals. Please give us a call or drop us an email.
- Melbourne | Australia
- (03) 9088 0832
- hello@jzcreative.com.au