Top 5 Voice Search Marketing Tips

Why Voice Search Matters for Aussie Businesses

G’day, Aussie small business owners! If you haven’t jumped on the voice search bandwagon yet, 2025 is the year to do it. More Aussies than ever are asking Siri, Google Assistant, or Alexa things like “Where’s the best café near me?” or “Find a plumber in Melbourne.” In fact, a 2024 Statista report found that 41% of Australians use voice search at least once a month, and that number’s only growing. For small businesses in cities like Sydney, Brisbane, or regional spots like Cairns, voice search is a golden opportunity to get found by local customers. At JZ Creative Digital Solutions, we’re all about helping you stay ahead in the digital game. In this article, we’ll share 5 winning voice search marketing tips to make your business the answer to every “Hey Google” query. Let’s get started!

1. Optimise for Conversational Keywords and Questions

Voice search is all about how people talk, not how they type. Aussies don’t say “best pizza Melbourne” into their phone—they say, “Where can I get the best pizza in Melbourne?” That means you need to optimise your website for conversational keywords and question-based phrases. Focus on long-tail keywords—those longer, more specific phrases that match natural speech. For example, a Melbourne pizzeria could target “What’s the best pizza place in Melbourne?” or “Where can I find woodfired pizza near me?”

Start by adding an FAQ section to your site with questions your customers might ask. Use these phrases in your blog posts, page titles, and meta descriptions too. Tools like AnswerThePublic can help you find popular questions Aussies are asking. At JZ Creative, we can help weave these conversational keywords into your site—check out our web design services to learn more.

2. Focus on Local SEO for “Near Me” Searches

Voice search and local SEO go together like snags and sauce at a barbie. A 2023 BrightLocal study found that 46% of Google searches are for local businesses, and voice search amps that up with queries like “Find a café near me” or “Best mechanic in Perth.” For Aussie small businesses, this is your chance to shine. Start by optimising your Google Business Profile (GBP)—keep your name, address, phone number (NAP), and hours up to date, and add photos of your shopfront or services.

Next, ensure your website includes local info. Add your address and a Google Maps embed on your contact page, and sprinkle location-based keywords throughout your content—like “Perth plumbing services” or “Bondi yoga classes.” Blogging about local topics, like “Top 5 Events in Fremantle This Summer,” can also boost your local rankings. We’ve helped businesses across Australia nail their local SEO—see some examples on our portfolio page.

3. Make Your Website Mobile-Friendly and Fast

Voice searches often happen on mobile devices—think someone walking down Collins Street asking Siri for a nearby café. If your website isn’t mobile-friendly or takes ages to load, you’re losing out. A 2024 Google report says 53% of mobile users abandon a site if it takes longer than 3 seconds to load. Plus, Google prioritises mobile-friendly sites in its rankings, especially for voice search results.

A responsive web design ensures your site looks great and works smoothly on any device, whether it’s a phone, tablet, or desktop. Optimise images, minify code, and use fast hosting (preferably with Australian servers) to speed things up. At JZ Creative, we specialise in designing fast, mobile-friendly websites that keep voice searchers engaged—learn more on our UI/UX design page.

4. Create Content That Answers Questions Directly

Voice search users want quick, clear answers—not a wall of text. When someone asks, “How much does a haircut cost in Sydney?” they expect a direct response like, “The average haircut in Sydney costs $50–$80.” To win at voice search, create content that answers questions straight-up. FAQ pages are perfect for this—list common questions and provide concise answers. For example, a Brisbane hair salon could have an FAQ like “How much does a men’s haircut cost?” or “What’s the best hair salon in Brisbane?”

Blog posts can also target these queries. Write posts like “How to Choose a Wedding Photographer in Canberra” or “What to Expect from a Cairns Reef Tour,” and include snippets that Google might pull as a featured snippet (those answer boxes at the top of search results). This increases your chances of being the voice search answer. Our team at JZ Creative can help craft content that’s voice-search-ready—check out our services page.

5. Use Schema Markup to Help Search Engines Understand Your Content

This one’s a bit technical, but bear with me—it’s worth it. Schema markup is a type of code you add to your website to help search engines understand your content better. It’s like giving Google a cheat sheet so it can pick your site as the answer for voice searches. For example, adding schema for your business’s name, address, phone number, and reviews can make it easier for Google to recommend you when someone asks, “What’s the best bakery in Adelaide?”

You can also use schema for FAQs, blog posts, or products to highlight key info. A 2023 SEMRUSH study found that pages with schema markup are 4 times more likely to appear in rich results, which often get read out by voice assistants. Don’t worry if this sounds complex—JZ Creative can handle the techy stuff for you as part of our web design services.

Get Ready to Win at Voice Search in 2025

Voice search isn’t just a trend—it’s how Aussies are finding businesses like yours every day. By optimising for conversational keywords, focusing on local SEO, ensuring your site is mobile-friendly, creating direct-answer content, and using schema markup, you can make sure your business is the one Siri, Google, or Alexa recommends. For Australian small businesses, these 5 tips are a roadmap to getting noticed in 2025’s voice-first world. At JZ Creative Digital Solutions, we’re here to help you implement these strategies and more. Ready to make voice search work for you? Contact us for a free consultation and let’s get your business heard!